hey, i'm simona

With over 3 years of working alongside the most incredible coaches, I’ve not only learned the industry, I've grown to understand the humans behind it - the stories, the transformations, the vulnerability behind every offer. 

Combining this experience with my background in psychology, my passion spans far beyond the creative process of building websites. It’s connection-first, strategy-led design… with creativity woven through every detail.

A website is more than a digital home - it’s the foundation for how your business is received and remembered.

Let's build something unforgettable.

Turns out diving head-first into the unknown was going to lead me back to my creative side. After working as a Virtual Assistant for female coaches, one opportunity led to another,  and I fell into web design. What started as a creative outlet, turned into a passion and now a service built on connection, integrity, and intention.

With a short-lived dream career of working in a prison (I know, I don't know what I was thinking either), I left the industry to go travelling and accidentally never came back home to the UK. Over 3 years later, it's still single-handedly the scariest and best decision I have made.